A concept visualization for a Paul & Shark pop-up store in Switzerland, designed as a minimal pavilion in an alpine setting. The exterior combines a calm, dark architectural shell with warm wood detailing and a generous deck to create an inviting lounge atmosphere. Inside, the pop-up becomes an immersive brand environment: wood surfaces, gold accents, focused ceiling lighting just like in a store and integrated LED screens that transform the room with large-scale visual content. The visuals were developed to pitch the concept clearly and evaluate spatial proportions, mood, and screen placement before production. 

The idea behind is to let clients try on pieces in a curated environment that reflects the lifestyle and mood of the brand and of the customer, making the decision feel confident and intentional instead of buying “blind” under standard retail lighting.