For COOP Switzerland, I created a series of true-to-scale 3D visualizations to support the planning of “invisible” LED screen installations on real buildings. By rebuilding each location in 3D, COOP could explore design variations with far more flexibility, evaluate proportions with confidence, and review the visual impact from multiple viewpoints and lighting conditions before anything was built. This approach enabled fast, informed decisions and provided a reliable foundation for 1:1 implementation. The project covered five different store locations, each with its own facade and constraints. Two of the locations also incorporated GoBo projections to display seasonal content directly on the facade, complemented by LED light bars to add ambient depth and atmosphere to the architecture.